I spent an evening on the Champs-Élysées with Citroën Racing for something that feels like the start of a new era.

They officially announced their participation in Formula E Season 12, marking their return to racing, but this time it’s fully electric ⚡️

The event, called Speed Reborn, was more than just a car reveal.

Between the lights of Paris, the history of Citroën in motorsport, and hearing directly from the drivers, you could feel the energy in the room.

There’s something exciting about a French brand with so much heritage stepping confidently into the future, especially in a championship built around technology, sustainability, and innovation.

I find Formula E fascinating.

It’s not just about racing, it’s about pushing what’s possible. The tracks are city streets, the noise is different, the challenge is new. But the adrenaline is still the same.

Standing there, watching the Citroën team unveil their new tricolor car, I realized this is the future of motorsport.

I’ll be following their journey closely this season and hopefully sharing more behind-the-scenes stories as the world of racing continues to evolve.

What do you think about their entry to electric racing?